CROCS

The Crocs™ brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places for more occasions than ever before, Crocs™ is taking a big step forward in providing intuitive comfort to feet everywhere.

Mission

Bring profound comfort, fun and innovation to the world’s feet.

Brand Heritage

In its founding year, 2002, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™. Croslite™ technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles.

Building momentum with a shoe unlike any other, Crocs™ provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs™ brand name started to build a feel-good physical and emotional experience with a life of its own.

Crocs™ has quickly evolved to cross-cultural boundaries and now leads a global consumer movement of over 100 million pairs of shoes sold to date.