The Smartwool brand was built on the desire to be comfortable on outdoor adventures - we wanted to go further and experience more. This is what drives us. We are a collection of like minded people with a passion for outdoor adventures, and our purpose is to bring comfort, joy, and community to a life lived outdoors.
We are passionate about the great outdoors, and we create Merino wool clothes, socks and accessories designed to help you get the most out of our beautiful backyard. Whether it's heading off the beaten track or simply walking your dog along the beach, Smartwool let's you enjoy the experience without giving blisters and clammy base layers a second thought. Go far, feel good.